Sunday, August 18, 2019
Freedom vs. Determination Essay -- comparison
Are we determined or are we free? This is a question that is hotly debated on both sides of the issue. Determinists would say that we, as humans, are determined through our society, religion, and, most of all, by our families. However, supporters of free will would have arguments for each of these same points in their favor. I say that no matter which way one approaches this subject one finds both, free will and determinism, in each of these arguments. Society, for one, can be seen as determining one's public behavior, moral responsibility, and how one is to survive in today's environment. So how does society determine these points? Well, that's simple. Public behavior is set by the limits of general decency, as well as, its conventional standard of politeness. Someone can't go outside without the proper clothing nor can they wear something that would be considered offensive in the view of society's dictation. "Good manners" and a pleasant demeanor are essential to one's dealings with others. Without them, you would surely be considered an outcast. The next aspect determined by society is that of moral responsibility. This point is held in high regard to the efficient functioning of society as a whole. To facilitate this purpose, we are bound to educate our children with the understanding of what is right and what is wrong. We instill in them that they will be held accountable for their actions and that there are consequences to each action. Lastly, in order to obtain the "necessities... ...lassics: American Historical Documents. Third Edition. Danbury, Connecticut: Grolier Enterprises Corporation, 1994. pp 180-198. Declaration of Independence. The Harvard Classics: American Historical Documents. Third Edition. Danbury, Connecticut: Grolier Enterprises Corporation, 1994. pp 150-155. Encarta: The Complete Interactive Multimedia Encyclopedia. "Sacred Koran." 1995 Edition. CD-ROM. Phoenix, Arizona: Microsoft Corporation, 1995. Huxley, Aldous. "Brave New World." Philosophy: A Literary and Conceptual Approach. Third Edition. New York: Harcourt Brace Jovanovich, Incorporated, 1995. pp 242-247. New Catholic Translation Bible, The. Revised Edition. Nashville, Tennessee: Catholic Bible Press, 1987. Freedom vs. Determination Essay -- comparison Are we determined or are we free? This is a question that is hotly debated on both sides of the issue. Determinists would say that we, as humans, are determined through our society, religion, and, most of all, by our families. However, supporters of free will would have arguments for each of these same points in their favor. I say that no matter which way one approaches this subject one finds both, free will and determinism, in each of these arguments. Society, for one, can be seen as determining one's public behavior, moral responsibility, and how one is to survive in today's environment. So how does society determine these points? Well, that's simple. Public behavior is set by the limits of general decency, as well as, its conventional standard of politeness. Someone can't go outside without the proper clothing nor can they wear something that would be considered offensive in the view of society's dictation. "Good manners" and a pleasant demeanor are essential to one's dealings with others. Without them, you would surely be considered an outcast. The next aspect determined by society is that of moral responsibility. This point is held in high regard to the efficient functioning of society as a whole. To facilitate this purpose, we are bound to educate our children with the understanding of what is right and what is wrong. We instill in them that they will be held accountable for their actions and that there are consequences to each action. Lastly, in order to obtain the "necessities... ...lassics: American Historical Documents. Third Edition. Danbury, Connecticut: Grolier Enterprises Corporation, 1994. pp 180-198. Declaration of Independence. The Harvard Classics: American Historical Documents. Third Edition. Danbury, Connecticut: Grolier Enterprises Corporation, 1994. pp 150-155. Encarta: The Complete Interactive Multimedia Encyclopedia. "Sacred Koran." 1995 Edition. CD-ROM. Phoenix, Arizona: Microsoft Corporation, 1995. Huxley, Aldous. "Brave New World." Philosophy: A Literary and Conceptual Approach. Third Edition. New York: Harcourt Brace Jovanovich, Incorporated, 1995. pp 242-247. New Catholic Translation Bible, The. Revised Edition. Nashville, Tennessee: Catholic Bible Press, 1987.
Saturday, August 17, 2019
Dbq for Apush
In the early nineteenth century the United States began to split, but as mid-century came around, people became more polarized in their views and the union started to separate drastically. During the period of 1850, until 1861 when the Confederate States of America was formed, the union was clearly divided between the North and South. Although the Constitution was not the only factor leading to sectional tension in America, there are many strong points in the North and South favoring the statement, ââ¬Å"By the 1850ââ¬â¢s the Constitution, originally framed as an instrument of national unity, had become a source of sectional discord and tension and ultimately contributed to the failure of the union it had created. â⬠Northerners, during mid-century America believed in the preservation of the undissolvable Union. When the Constitution was framed in 1787, the founding fathers were concerned about leaving Britain and becoming a Union, as opposed to the issue of slavery that would later prevail. Henry Clay created the Compromise of 1850, which helped solve the problem of slavery in the territories (Document A). This was not included in the Constitut . . . When the Missouri Compromise was ruled unconstitutional under the Dred Scott decision, the due process clause, for the first time, was interpreted to state that people could not be denied their property, displaying that Calhoun was right all along. It is evident that although the Constitution is the supreme law of the land, many Northerners depicted its flaws. An anonymous Georgian, although somewhat contradictory, explained, ââ¬Å"Two Constitutional provisions are necessary to secure Southern rights upon this important question,ââ¬âthe recognition of slavery where the people choose it and the remedy for fugitive slaveâ⬠(Document B). Sectional difficulties that lead to the break up of the Union can be traced to flaws in the Constitution, although there are other factors as well. In events such as John Brownââ¬â¢s Raid, the North solemnly respected Brown, holding commemoration services in his memorial. This shows that the founding fathers thought well ahead of their time and created a Constitution that included answers to many questions, although, in general, this document eventually contributed to the collapse of the Union. President Jefferson Davis of the Confederate States of America, believing that states were sovereign over the Union, stated, The separate and independent sovereignty of each State was merged into one common government and nationâ⬠(Document H). The Constitution includes the three-fifths clause, along with and end to the African slave trade. After the fugitive slave law was enacted, many personal liberty laws were created in the North and colored people were notified, ââ¬Å"You are hereby respectfully CAUTIONED and advised, to avoid conversing with Watchmen and Police Officers of Bostonâ⬠(Document C). Just as Northerners saw flaws in the Constitution, Southerners viewed it not to be perfect as well. President James Buchanan, a northern man with southern sympathies clarified, ââ¬Å"As sovereign states, they and they alone, are responsible before God and the world for the slavery existing among themâ⬠(Document G). Regarding the Fugitive Slave Law, a Bostonian Transcendentalist, Ralph Waldo Emerson stated, ââ¬Å"As soon as the Constitution ordains an immoral law, it ordains disunionâ⬠¦The Union is at an end as soon as an immoral law is enactedâ⬠(Document D). The constitutionality of the protective tariff was questioned during the panic of 1857, which Northerners blamed on the South. Yet another Bostonian, William Lloyd Garrison, an abolitionist reformer exclaimed, ââ¬Å"The Constitution which subjects them [slaves] to hopeless bondage is one that we cannot swear to supportâ⬠(Document E). Although the Constitution is clearly flawed because extremist on both sides had problems with it, this document, which is the supreme law of the land, does have positive aspects. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- By the 1850ââ¬â¢s the Constitution, originally framed as an instrument of national unity, had become a source of sectional discord and tension and ultimately contributed to the failure of the union it has created. This was shown by ambivalent interpretations of the constitution and other important documents when assorted together. It is known that the union did not last, for there was the Civil War. If everyone could agree on what the constitution implied, then there probably would not have been a civil war. From several of the documents, there are arguments about what the constitution states. (Document E), ââ¬Å"To the Argument, that the word ââ¬Ëslavesââ¬â¢ and ââ¬Ëslaveryââ¬â¢ are not to be found in The Constitution, and therefore it was never intended to give any protection or countenance to the slave system, it s sufficient to reply, that no such words are continued in the instrument, other words were used, intelligently and specifically, to meet the necessities of slavery. â⬠This indicates that the constitution CAN be interpreted differently, and when used with other pertinent documents, can be incongruous. Those views that differentiated were of those in the North and South. The Constitution can be interpreted in many different ways, which leads to sectional discord and tension. For many reasons, the South evidently did not like what the constitution said. There were many conflictions with the compromise of 1850, map shown in (Document A) and the fugitive slave act. Certain northerners were so against slavery and the fugitive slave act that they even posted warnings for the slaves. (Document C), [shows how kidnappers were being sent after the slaves, and how Northern abolitionists were revolting against the Southââ¬â¢s rules and regulations. ] This fugitive slave act also helped drive the tension deeper into the Un-United States. With drama now rumbling in the American underbellies, the small weight of anything slightly bad could set off a secession bomb. A freesoiler does not want to spread slavery, but he is okay with keeping it in a state it is already in. When the idea of popular sovereignty came about with the compromise of 1850, map shown in (Document A), those freesoilers in office were pushed harder into complex decisions over the popular sovereignty issue. (Document F) ââ¬Å"FORCING SLAVERY DOWN THE THROAT OF A FREESOILER,â⬠illustrates this in a very blatant text and disturbing political cartoon. All of the tension gathering, even authors were predestining the Civil War. Ralph Waldo Emerson believed that the Constitution, (when assorted with others like the fugitive slave law or the compromise of 1850) were contradictory, and that they aid to the now inevitable seeming end of the union. (Document D) ââ¬Å"What kind of legislation is this? What kind of constitution which covers? â⬠¦ I suppose the union can be left to take care of itselfâ⬠¦. But one thing appears certain to me, that , as soon as the constitution ordains an immoral law, it ordains disunion. The law is suicidal, and cannot be obeyed. The union is at an end as soon as an immoral law is enacted. And he who writes a crime into the statute-book digs under the foundations of the capitol to plant there a powder-magazine, and lays a trainâ⬠This proves that By the 1850ââ¬â¢s the Constitution, originally framed as an instrument of national unity, had become a source of sectional discord and tension and ultimately contributed to the failure of the union it has created. This was shown by ambivalent interpretations of the constitution and other important documents when assorted together
Friday, August 16, 2019
How Did Geography Affect Where Colonists Settled
Beginning in 1607, when ambitious English colonists settled in Jamestown, and continuing until the last of the thirteen colonies was established; geography was a substantial factor in the development of colonial America. The crops that essentially saved the colonists lives, such as tobacco, rice, and indigo, wouldnââ¬â¢t have grown without a certain type and amount of soil to grow properly. Also, the Appalachian Mountains and the dense forests provided a barrier for the colonists, preventing them from going too far west right away, and causing the colonies to form in the arrangement they did.Finally, the population was the most dense in middle colonies, such as New York, New Jersey, Delaware, and Pennsylvania partly because of the mild landscape and fertile soil. Early in the 1600ââ¬â¢s, John Rolfe and his wife Pocahontas discovered tobacco. It was soon heavily sought after in Europe, and quickly became a cash crop for Virginia. After establishing the tobacco industry in Virgin ia, many of the other colonies soon followed suit. Unfortunately, tobacco quickly drains the nutrients of the soil that it is planted on.Without the plentiful and fertile soil that these settlers were using, it would have been very difficult for the colonists to survive much longer. Tobacco wasnââ¬â¢t the only crop that the colonists discovered early on, however. In South Carolina, many rice and indigo plantations began to emerge. In order for rice to grow, it needs to be planted in a swamp, or some other sort of low-watered area. The swamps of South Carolina were a perfect place to grow rice, and was considered a rich manââ¬â¢s crop because of the labor it took to harvest and grow it.Without certain soil and growing conditions, it would have been very difficult for the colonists to sustain themselves in the early years of America. The natural landscape of what is now known as the United States also was a big part of how the original thirteen colonies developed. The Appalachia n Mountains stretch from Maine all the way to Georgia. This mountain range prevented the first colonists from going too far west. This, in turn, made it so that the population were more dense, and there was a higher concentration of people. The dense forests of the eastern seaboard disallowed for large cities to be created right away.This geological factor forced colonists to spread out within the perimeters of the Appalachian Mountains and the Atlantic Ocean, without being too close together. Both of these factors could be overlooked easily enough, but did have a reasonable impact of the development of colonial America. Finally, the geography of the middle colonies, such as New York, New Jersey, Delaware, and Pennsylvania played a big role on the development and population of this area. In the sixteen and seventeen hundreds, the above colonies were the most populated of the thirteen establishments.There was plentiful and fertile soil, in which tobacco was heavily grown. The Susqueh anna River also flowed through this region, opening the possibility of fur trade. Other minor rivers that were found in the middle colonies were gentle, which provided for easy transportation and fishing. The land in the middle colonies was broad and expansive, making it easy for even the middle class residents to create an enjoyable and profitable lifestyle. In conclusion, there were many factors that contributed to the development of the colonial America, but geography was clearly a sizable influence.If the geography of America wasnââ¬â¢t the way it was, the colonists who settled here may have not survived as well as they did. By the time the tobacco industry was established, and small cities began to rise, American came to realize that not only were they surviving, but they were thriving. This realization had to do with more than the fact that they had separated themselves according to religion, or put aside the issue of the Native Americans. There is no question that the lay of the land had a substantial impact on the development of not only colonial, but also current America.
Nature of the Consumer Decision Making Essay
Introduction Now more than ever in such a highly competitive business world were each product and service offered is competing with similar and alternative products, it is crucial from the businesses point of view that their product or service is of the highest standard possible. Correctly marketed a product could be infinitely successful, whilst on the other hand a poorly marketed product could be the death of it. From a marketers perspective it is them making the product what it is, from deciding consumerââ¬â¢s wants and needs, to interpreting these in an end product that satisfies these needs. In order for this to happen marketers must take into account the vast amount of cognitive processes the consumer goes through before, during and after making a purchase. This report provides a view into the consumerââ¬â¢s decision making process, looking more depth into the role motivation plays in these decisions and the various theoretical model frameworks that are used in this process. The repor t will also outline how a marketer can use this knowledge to assist consumers in their purchasing choices and decisions throughout the report when applicable. The consumer decision making process Four views of consumer decision making The consumer decision making process is one that the consumer makes when making a purchase. There are different models that have been produced in time to support this idea, with four generalist views of consumer decision making, each highlighting different variables. These are the ââ¬ËEconomic viewââ¬â¢ which focuses on the idea that the consumer makes decisions based on rational behaviour, i.e. cost verse benefits, will I get a good enough product service for my money?. Another view that marketers hold is the ââ¬Ëpassive viewââ¬â¢ in which opposes the economic view by believing consumers to be submissive to all marketers input, stating that consumers are impulsive buyers, easily manipulated with marketing efforts. Thirdly is the ââ¬ËEmotional viewââ¬â¢ which may be seen as irrational behaviour based on feelings rather than any logical reasoning, i.e. decisions based on love, hope, sexuality etc. Fourth and probably the most prolific one would be the ââ¬Ë5 stage (cognitive process)ââ¬â¢. The 5 stage process outlines the cognitive procedure consumers go through when making decisions. Marketers will often refer toà this model when considering how to effectively influence the consumerââ¬â¢s choices. It shows that more consideration goes into the decision making process than just a purchase decision and even continues post-purchase. Although the consumer does not always necessarily follow each stage, sometimes they may skip stages when making more impulsive decisions or routine purchases. For example when considering this model it would be naà ¯ve to think the consumer will put the same amount of thought into buying a pack of chewing gum at a newsagent to buying a new car. The purchase of chewing gum is generally an impulsive decision that does not require much previous thought, whereas the purchase of a car is less routine and requires a lot of thought into varying factors such as cost verses benefits. (Consumer Decision Making Process, 2008) Schiffman and Kanuk describe the process as being viewed in 3 distinct but interlocking stages, the input stage, process stage and output stage. Below is an extended model of this process, which includes external influences and psychological factors. Figure 1 External Influences Before the consumer even has the thought of making a purchase, they are already influenced by two sources subconsciously, the first being the firms marketing efforts (the four Pââ¬â¢s) which creates an awareness for the product via marketers attempts to inform and persuade the consumer through products, promotion, price and channels of distribution . Secondly, sociological influences reveal an underlying fundamental need to fit in to certain social groups, lifestyles, cultures etc. that are not directly commercially related i.e. A neighbour or friend owning a product that an individual likes, therefore perhaps creating a want for it. Consumer decision making model The decision making model as shown in figure 1 could reflect not only the cognitive view to decision making, but also the emotional view as it incorporates various socio-cultural input (as previously mentioned) that could be described as emotional based, and also psychological processes(discussed later)involved when actually making the decision. Looking at figure 1 the first stage of the decision process is the ââ¬Ëneedà recognitionââ¬â¢, this is where the consumer realises a need for something. This could come from perhaps running out of something and needing more, or receiving information on a product from an external source that leads them to want it. This would logically then lead the consumer to the second part of the process ââ¬Ëthe pre-purchase searchââ¬â¢, this is the point where the consumer begins to process the thought of what product may satisfy their need, they may base their ideas on previous experience and memories (psychological factors), or may opt to s earch for useful information to help in their decision (basic internet search). At this point the consumer is drawing up information from external sources and at the same time has psychological factors influencing their decision. i.e.Consumerââ¬â¢smotivation, perception, learning, personality and attitudes. Solomon (2006) addresses the fact to how much actual searching takes place, stating that younger, better educated people will spend more time searching/fact finding before making a decision in comparison to an older person, who has less available channels to search. He also says that women are more inclined to research products. A generalisation that is worth keeping in mind from a marketerââ¬â¢s perspective as based on this theory it would be logical to focus marketing efforts at these for a more effective result. For example it would not be cost-efficient for a business to waste money trying to advertise a product to a social group that tends to have limited internet access, i.e. older people. The third stage of the process ââ¬Ëthe evaluation of alternativesââ¬â¢ is probably the longest part of the decision making process in terms of time as the consumer has multiple factors to consider. At this point the consumer, given previous knowledge built up in the previous stage, now has to filter from the potentially hundreds of available possibilities. Perhaps using basic cost v benefits and perceived risk of alternatives, or even more complicated cognitive processes requiring more effort. The considered sets of choices are known as the ââ¬Ëevoked setââ¬â¢ The fourth stage enters the output area of the decision making process, this is where the consumer has made a decision and makes the purchase from the set of possibilities acknowledged in the ââ¬Ëevoked setââ¬â¢, this would be classed as a ââ¬Ëtrial purchaseââ¬â¢ as the consumer has not previously tested the product. The other type of purchase would be the ââ¬Ërepeat purchaseââ¬â¢ in which the consumer skips steps of the process because they already have a want for the product due to alreadyà using it and needing more (brand loyalty). Once purchased the next and final stage of the process would be ââ¬Ëthe post purchase evaluationââ¬â¢, consumers now evaluate their purchase decision, deciding whether they are totally happy with the product, or perhaps would have preferred one of the alternatives. At this point it is vital for the marketers to make sure the consumers feels they made the right decision in choosing their product, as next time they will take their business elsewhere. Psychological factors The psychological factors in the human psyche that influence the input stage of the model are key tools that a marketer can use to utilise their relationship with the consumer. A good understanding of each can help the marketer focus efforts based around the consumerââ¬â¢s way of thinking. Consumer Personality ââ¬â this is what separates humans and reflects individual differences, personality is always consistent and enduring. Sigmund Freud famously split the complex subject into three interacting parts, ID, Superego and Ego. The ID being your basic needs (hunger, thirst and sex). Superego being the way the people act out their primitive needs in a socially acceptable manner (restraining impulsive ID feelings). Lastly the Ego is the consumerââ¬â¢s conscious ability to control the demands and constraints of the previous two. Freud believed that an individualââ¬â¢s successfulness in tackling each stage will in turn reflect personality. For example a person can be fixated in later life through a dissatisfaction of needs in development stages in early life. i.e. if a child does not feel loved when developing it could leave them striving to feel it in later life, or perhaps opposing this lead them to not seek love due to not experiencing it (a defining characteristic in any personality). From a marketers opinion a person could be easily manipulated in later life due to decisions they have made in earlier stages. Consumer Perception ââ¬â ââ¬Å"â⬠¦the active psychological process in which stimuli are selected and organised into meaningful patternsâ⬠, (Buchanan, 1991). Perception is how humans interpret information they make pick up through sensations like sight, taste, hearing, smell and touch, and then respond to accordingly to create a perception. For example from the marketerââ¬â¢s perspective, it is crucial that the perception of their product or service to the consumer is good i.e. effective stimul i,à as if the consumer gains a bad perception of a good they will not wish to purchase. Marketers can seek to improve brand perception through trials i.e. if consumer enjoys the product they will re-purchase based on previous experience. This would be one example of assisting a consumer in a purchase. Consumer Learning ââ¬â refers to a humanââ¬â¢s capacity to pick up knowledge, through information or experience on a product, directly or indirectly i.e. a consumer does not have to have tried a product to have a perceived familiarity with it, they may know somebody who has a familiarity and has told them about it, given them enough of an understanding to either like or dislike it. The general idea that when a product is completely unknown to the consumer that the quality of it is reflected in price. Consumer Attitudes ââ¬â An attitude in marketing terms is defined as a general evaluation of a product or service formed over time (Solomon, 2008). An attitude satisfies a personal motiveââ¬âand at the same time, affects the shopping and buying habits of consumers. Dr. Lars Perner (2010) (Understanding Consumer Attitudes, 2010). For the marketers it is up to them to understand why certain attitudes exist and either work with them or seek to change them. Consumer Motivation ââ¬â defined by Schiffman and Kanuk (2010) as being ââ¬Ëthe driving force within individuals that impels them to actionââ¬â¢. It could be referred to as the processes that cause people to behave as they do, from a psychological need to how they seek to satisfy it. Marketers can use identified motives to develop a better marketing mix giving them a better targeted marketing strategy. The role of motivation Maslowââ¬â¢s Hierarchy of Needs Dr Abraham Maslow formulated this hierarchy of needs as a theory behind how human motivation works, a theory now widely accepted. Similarly to Freudian beliefs (the ID) that basic physiological needs have to be fulfilled in order to reach higher satisfaction. i.e. food, water, air, shelter and sex. Generally these needs are satisfied by the majority (unless homeless, then these would be entire needs). Once satisfied the next stage would lead to safety needs not only physical safety but also safety in terms of finance, stability, education etc. Once an individual believes the previous needs areà met they then consider social needs. These needs include love, affection and acceptance, all of which are socially desired by everyone as we are motivated to find good relationships. Once these needs are generally met, the ego needs of human nature come into play. The ego needs can be of two types, inward directed i.e. self-esteem, success, personal satisfaction, or outwardly directed ego ne eds such as prestige, status and reputation. The ultimate need is for humans to reach self-fulfilment, to become the best of their potential (according to Maslow this need is rarely satisfied because generally ego needs are not fully satisfied) Alderfer (1972) describes there being two types of needs, a basic need (innate), innate needs being the basic level of needs relating to survival i.e. hunger, thirst and sex, and also Acquired needs which are picked up in life as a response to the environment and cultures. A theory echoed by Freud and also Maslow. Although Alderfer revised the latter stages of Maslowââ¬â¢s hierarchy of needs by realising some of the middle stages overlap, confusion of these needs could lead a marketer to appeal to the wrong type of consumer. So Alderfer changed Maslowââ¬â¢s five stage process into a more simple three stage one, which is similar in the fact it represents levels of needs (pyramid). Although Alderferââ¬â¢s model states that humans may be motivated by more than one need and non-reliant of satisfaction of each need for progression i.e. an artist who may place growth needs above existence. An article by Mark Rodgers called ââ¬ËChallenging Maslowââ¬â¢ refers to the period of time in which Maslow has created this theory on motivation, stating that given the time in which it was created would not depict modern views to human motivation. Rodgers believes that Maslow produced his theory in a time when his home country had just emerged from a world war and out of the greatest depression of the 20th century, needs at this time would be lower as in physiological and safety. Whereas nowadays with more than 50 years of economic growth, the average person enjoys a more stable lifestyle and allows them to have higher focused needs such as egoistic and self-actualization. (Rodgers, 2004) How marketers can apply understanding of these processes and motivation to assist consumers in purchasing decisions Developing on what has been previously touched upon it would be a fairà judgement to say that marketers have the ability to manipulate consumers entirely. Once they have understood consumersââ¬â¢ needs and wants they can use them again when producing a marketing plan to reposition a product or perhaps launch another. Using theories such as Maslowââ¬â¢s, marketers can advertise to specific motivational needs, using powerful marketing tools such as advertising. Advertisements are cues used to arouse needs, marketers therefore creates ads to aid consumer choices. Advertising techniques can attract attention by appealing to needs (innate) or perhaps having such an image to create a new need or desire (acquired). They can advertise a product to directly stimulate levels of motivation i.e. Maslowââ¬â¢s self-fulfilment or Freudââ¬â¢s super ego through making a product seem visually emphasised as a certain amount of perfection which would satisfy top level needs. Physiological arousal can be used to stimulate consumers most basic needs, for example a visually ââ¬Ësexyââ¬â¢ advertisement would attract the attention of most adults, or perhaps an advertisement of a new burger at a fast food chain would focus to basic biogenic hunger needs. Cleverly marketed an advert can appeal to multiple needs, making a product seem vital for a consumer to own as it is seen as satisfying many needs, creating a strong chance of consumers purchasing this product. Looking into an emotional arousal view of marketing it can be seen that a lot of charity based organisations use emotional advertising to trigger a sad response from the audience. For example an advert seeking to create an awareness and revenue for starving children of third world countries would seek to discomfort the viewer by highlighting their struggle to find satisfaction of their biological needs and contrast this with our perhaps unnecessary ego and self-fulfilment needs. This in turn triggers an emotional response, and perhaps self-disappointment which would lead the individual to donate sympathetically. Conclusion To conclude, there has been a build-up of various consumer decision based theory and framework in this report that helps give an understanding to how the processes work, leading into motivation and various theory and models behind them. The theory can be applied directly when producing a marketing mix or segmenting the market, as it offers a clear insight into how theà human mind operates when considering purchase decisions. Another key aspect of marketing, by gaining an understanding of the consumers wants and needs before creating a product and marketing campaign that could ultimately fail and cause substantial losses financially. Marketers nowadays have to be at the top of their game due to flooded markets with similar products they have to be able to communicate the benefits of their product to the consumer and how it may differentiate from competitors. Marketers have the ability to create a want for a product that would not previously have been desired and therefore have the ability to manipulate peopleââ¬â¢s needs throughout their lifetimes through this incredibly strong tool and the added benefit of ease of distribution channels of information through advancements in modern day technology.
Thursday, August 15, 2019
The Joy Luck Club
joyHigh-context Cultures and Low-context Cultures The Joy Luck Clubà explores the clash between Chinese culture and American culture. One way of understanding the difference is to look at communication in these cultures. Chinese culture can be classified as a high-context culture and American culture as a low-context culture. First I will define these terms, then explain the significance of these two categories, and finally apply them to The Joy Luck Club. * Cultureà is the way of living which a group of people has developed and transmitsfrom one generation to the next.It includes concepts, skills, habits of thinking and acting, arts, institutions, ways of relating to the world, and agreement on what is significant and necessary to know. Race, ethnicity, class, and gender are cultural creations; they derive their meanings from the culture. * Contextà is the whole situation, background, or environment connected to an event, a situation, or an individual. * Aà high-context cult ureà is a culture in which the individual has internalized meaning and information, so that little is explicitly stated in written or spoken messages.In conversation, the listener knows what is meant; because the speaker and listener share the same knowledge and assumptions, the listener can piece together the speaker's meaning. China is a high-context culture. * Aà low-context cultureà is one in which information and meanings are explicitly stated in the message or communication. Individuals in a low-context culture expect explanations when statements or situations are unclear, as they often are. Information and meaning are not internalized by the individual but are derived from context, e. . , from the situation or an event. The United States is a low-context culture. High-context Cultures In a high-context culture, the individual acquires cultural information and meaning from obedience to authority, through observation and by imitation. To acquire knowledge in this way and to internalize it, children must be carefully trained. High-context cultures are highly stable and slow to change, for they are rooted in the past; one example is the Chinese practice of ancestor worship. They are also unified and cohesive cultures.In such cultures, the individual must know what is meant at the covert or unexpressed level; the individual is supposed to know and to react appropriately. Others are expected to understand without explanation or specific details. Explanations are insulting, as if the speaker regards the listener as not knowledgeable or socialized enough to understand. To members of a low-context culture, speakers in a high-context culture seem to talk around a subject and never to get to the point. The bonds among people are very strong in a high-context culture.People in authority are personally and literally responsible for the actions of subordinates, whether in government, in business, or in the family. (In the U. S. , on the other hand, the general practice is to find a ââ¬Å"fall guyâ⬠or scapegoat who takes the blame for those with more power and status. ) In a high-context culture, the forms (conventional ways of behaving) are important; the individual who does not observe the forms is perceived negatively; the negative judgments for an individual's bad behavior may extend to the entire family.In embarrassing or awkward situations, people act as though nothing happened. Individuality, minor disagreements, and personality clashes are ignored, so that no action has to be taken. Taking action tends to be taken seriously, because once started an action must generally be completed. Individuals can't stop an action because they change their minds, because they develop another interest, because unforeseen consequences arise, or because something better comes along.Consequently there is greater caution or even reluctance to initiate an undertaking or to give a promise. Chinese parents may overlook a child's behavior, because they expect that the strong family tradition, which is based on ancestors, will cause the child ultimately to behave properly. The Clash of Low-context and High-context Cultures inà The Joy Luck Club In a low-context culture, as Edward T. Hall explains, ââ¬Å"Most of the information must be in the transmitted message in order to make up for what is missing in the context (both internal and external). In a low-context culture change is rapid and easy; bonds between people are looser; action is undertaken easily and can be changed or stopped once initiated. The mothers inà The Joy Luck Clubà expect their daughters to obey their elders and so learn by obedience, by observation and by imitation, as they did in China. Their elders did not explain. Because the mothers internalized values and knowledge, they seem to assume that knowledge is innate and that it is present in their daughters and only has to be brought out or activated.The internalization is so psychologically complete and so much a part of the mothers' identities that they speak of it as physical. Am-mei, for instance, sees in her mother ââ¬Å"my own true nature. What was beneath my skin. Inside my bonesâ⬠(p. 40); to her, connection to her mother or filial respect is ââ¬Å"so deep it is in your bonesâ⬠(p. 41). But in this country, the mothers' warnings, instructions, and example are not supported by the context of American culture, and so their daughters do not understand. They resent and misinterpret their mothers' alien Chinese ways and beliefs.Similarly, the mothers do not understand why they do not have the kind of relationships with their daughters that they had with their mothers in China. The Joy Luck mothers were so close to their own mothers that they saw themselves as continuations of their mothers, like stairs. The communication problems that arise when one speaker is from a high-context culture and the other is from a low-context culture can be seen in the conversations of June and Suyuen, ââ¬Å"My mother and I never really understood one another.We translated each other's meanings and I seemed to hear less than what was said, while my mother heard moreâ⬠(p. 27). June looks for meaning in what is stated and does not understand that her mother omits important information because she assumes her daughter knows it and can infer it; her mother, on the other hand, looks for meaning in what has not been stated and so adds to what has been stated explicitly and comes up with meanings that surprise her daughter.The difficulties of growing up in a family from a high-context culture and living in a low-context culture appear in other Asian-American writers. The narrator of Maxine Hong Kingston'sà The Woman Warriorà is unable to decide whether figures she sees are real persons or ghosts, whether stories she is told are true or fiction, what the meaning of those stories is, why she is told the stories, and whether an event really happens or is imagi ned. The Talk Story One way of maintaining and instructing children in traditional ways which Chinese immigrants adopted is the traditional Chinese talk story.According to Linda Ching Sledge, the talk story ââ¬Å"served to redefine an embattled immigrant culture by providing its members immediate, ceremonial access to ancient loreâ⬠; it also ââ¬Å"retained the structure of Chinese oral wisdom (parables, proverbs, formulaic description, heroic biography, casuistical dialogue). â⬠In the talk-story the narrator expects the listener to grasp the point, which is often not stated (unlike the Westernà Aesop's Fables). Tan adopts the Chinese talk story in the mothers' warning stories to their daughters.The talk story serves another function in this novel; E. D. Huntley explains, Talk story enables women who have been socialized into silence for most of their livesââ¬âtheà Joy Luckà mothers, for instanceââ¬âto reconfigure the events of those lives into acceptable p ublic utterances: painful experiences are recast in the language of folk tale; cautionary reminders become gnomic phrases; real life takes on the contours of myth. More significantly, the act of performing talk story allows the storyteller to retain a comfortable distance between herself and her audience.Thus, the storyteller manages in some fashion to maintain the silence to which she is accustomed, as well as to speak out and share with others the important stories that have shaped her into the person that she is. An issue for both mothers and daughters is finding a voice, that is, finding a way to express the essential self. Themes inà The Joy Luck Club Identity. The stories tell of events which shape the identities of the mothers and daughters and give direction to their lives.Though David Denby is speaking of the movie, his description applies equally well to the novel, ââ¬Å"each story centers on a moment of creation or self-destruction in a woman's life, the moment when he r identity becomes fixed forever. â⬠The mothers do not question their identities, having come from a stable culture into which their families were integrated. Their daughters, however, are confused about their identities. Communication between American daughters and Chinese mothers.The mothers see their duty as encouraging and, if necessary, pushing their daughters to succeed; therefore, they feel they have a right to share in their success (the Chinese view). The daughters see the mothers as trying to live through them and thereby preventing them from developing as separate individuals and from leading independent lives (the American view). The link of the Chinese mothers and Chinese daughters. The Chinese mothers form a continuity with their mothers in China, a connection which they want to establish with their American daughters.Love, loss, and redemption. Throughout there exists what David Gates calls a ââ¬Å"ferocious love between mother and daughterâ⬠both in China and in this country. But the women also suffer loss, which ranges from separation to abandonment to rejection, in the mother-daughter relationship and in the male-female relationship. Sometimes the loss is overcome and the love re-established. Connection of the past and the present. The mothers' past lives in China affect their daughters' lives in this country, just as the daughters' childhood experiences affect their identities and adult lives.Power of language. Without proficiency in a common language, the Chinese mothers and American daughters cannot communicate. St. Clair cannot communicate with his wife, and so he changes her name and her birth date, taking away her identity as a tiger. Lena St. Clair mistranslates for her father and for her mother. Also, words have great power. Expectation and reality. The mothers have great hopes for their daughters; their expectations for their daughters include not just success but also freedom.They do not want their daughters' lives to be determined by a rigid society and convention, as in an arranged marriage, and made unhappy as theirs were. The American reality fulfilled their expectations in unanticipated and unacceptable ways. Another way of expressing this theme is The American Dream and its fulfillment. Chinese culture versus American culture. This conflict appears throughout the novel, from the struggles of the mothers and daughters to Lena St. Clair's Chinese eyes and American appearance and Lindo Jong's Chinese face and her American face.
Wednesday, August 14, 2019
Lost Worlds Essay
Some Americans remember where they came from; others donââ¬â¢t. Thatââ¬â¢s the case in Daniel Chaconââ¬â¢s story ââ¬Å"The Biggest City in the Worldâ⬠. It is a story about Harvey Gomez who is a Mexican American young man whose grandparents migrated to the Unites States from Mexico. Harvey has only been to Mexico once in his entire life and neither of his parents has ever been there before. Therefore he doesnââ¬â¢t know anything about his native culture or language. In this story Harvey travels deep inside of Mexico for the first time with his Mexican history Professor David P. Rogstart and gets exposed to its culture and language. On the contrary, Carolina Hospitalââ¬â¢s poem ââ¬Å"Finding Homeâ⬠is about Mexicans who were born in Mexico and later migrated to America. When Harvey arrives in Mexico he tries to distance himself from the countryââ¬â¢s culture. In fact, shortly after he comes out of his hotel room the first place that he goes to is La Zona Rosa because ââ¬Å"The expensive shops, Gucci, Polo, Yves St. Laurent, relaxed him because they reminded him of Beverly Hillsâ⬠(Chacon 58). Harvey is going to places in Mexico that he is familiar with back in the United States and is not trying to explore his heritage. Perhaps this is because he doesnââ¬â¢t feel like he is a Mexican and that he is only an American. After all, he was born and raised in the United States by parents who have never been to Mexico themselves. Harvey eventually gets exposed to ancient Aztec monuments when he runs into Professor Rogstart who is viewing stone carvings. As Harvey decides to take a closer look at the stone carvings, he is seeing history of his heritage and begins to compare it. Gomez wondered how many Aztecs were scared into believing in their gods, like his father tried to make him believe in Jesus and the Virgin Maryâ⬠(Chacon 60). He starts thinking how the Aztecs were raised up into worshiping their gods in Mexico and how his father brought him up into believing in God in America. Harvey learns about the Spanish Conquest of Mexico and begins to ask Professor Rogstart questions. He gives him honest answers ââ¬Å"Rogstart, feeling a professorial obligation, explained to Gomez the meaning of each panel, each symbol, giving such fine detailsâ⬠(Chacon 61). During the explanation, Harvey feels a sense of pride in his heritage. You can tell that Harvey now wants to learn more about his past; however, he is still struggling to accept his heritage. As Harvey continues his journey in Mexico, he repeatedly distances himself from the Mexicans. Harvey is reacting this way because he is attached to money. That will soon come to an end as Harvey himself loses all of his money. ââ¬Å"He slipped his hand into his pocket for his roll of billsâ⬠(Chacon 63). After he realizes that he is broke, he starts to panic. Harveyââ¬â¢s immediate reaction is to find his money no matter what it takes, but when he does not find it, Harvey starts to feel the same way the Mexicans did when they begged him for money. This is the first time that he feels this way because he was raised in America where money is a major influence in life. When it looks like it will be the end of his journey in Mexico, he discovers it is beginning. Harvey enters a taxi and tells the driver ââ¬Å"Take me to the Zona Rosaâ⬠(Chacon 65). During the ride, Harvey is relaxed and begins to feel like a Mexican deep in his heart. When it seems that he is going to continue his denial, he tells the driver ââ¬Å"Take me to Chapultepec Parkâ⬠(Chacon 66). The cab driver is surprised and Harvey laughs telling him that he wants to explore Mexico. Harvey finally ends the denial of his Mexican heritage and goes on to explore Mexico. The poem ââ¬Å"Finding Homeâ⬠written by Carolina Hospital tells the story of how Mexicans who come to America try to find their heritage in the United States. Like many who migrate to America, the immigrants miss their country and are concerned about losing their culture. In contrast to Harvey Gomez, this poem shows that many Mexicans in America appreciate their heritage. ââ¬Å"I have travelled north again,/to these gray skies/and empty doorways,â⬠(Hospital 101). This shows that they miss their native country and are concerned about forgetting their heritage. Perhaps Harveyââ¬â¢s grandparents thought the same thing when they first came to America from Mexico. Regardless of their arrival in America, they want to return to Mexico someday. ââ¬Å"I must travel again soonâ⬠(Hospital 102). Despite leaving their ative land they have respect for Mexico and will visit again. After the experience that Harvey had in discovering his heritage, I am sure that he will visit Mexico again. Daniel Chacon is clearly making a statement that Mexican immigrants whose kids are born and raised in America forget their own culture. In the story Harvey Gomez is denying his heritage and was embarrassed at times to admit that he is Mexican. This is because he barely knows anything about Mexico and doesnââ¬â¢t even speak the language. Eventually Harvey accepts who he is and discovers his heritage throughout the story. I believe that Chacon wants to demonstrate how important it is for people to know where they come from and not to forget who they are. Carolina Hospital indicates that Mexican immigrants in America continue to appreciate their heritage. In her poem the Mexicans are not embarrassed to admit where they come from. The Mexicans embrace their heritage and plan on visiting Mexico. I believe that Hospital wants to demonstrate that Mexicans immigrants do appreciate their heritage. However the fact is that no matter where people come from they must appreciate their heritage.
Tuesday, August 13, 2019
Robotics Research Paper Example | Topics and Well Written Essays - 2500 words
Robotics - Research Paper Example This paper reviews the unethical implications related to the use of these lethal weaponry. It provides a platform of reasoning for the policy makers, the political class, military personnel, scientists and the general public on the impending consequences of replacing humans in war with robots. It evaluates both the adverse effects of rapid change from humans to remote controlled robots and lately, to automated robots capable of sensing, hearing, communicating, acting and the extend of their necessities. In the evaluation and analysis, the review attempts to center around the ethical implications surrounding usage of automated robots in the modern warfare. Introduction and background The use of automated robots has a long history which began in the late 1980s when researchers got involved in the investigations on the use of multiple mobile robot systems. Previously, most researchers have carried out research which mainly concentrated on distributed problem solving mechanism. The main areas of concern by then were multi- robot motion plan, architectures for multi- robot cooperation and cellular robot system. Humanoid robots were first used in factories. They were capable to carry out production work without human assistance. The use of mobile and remote controlled robots in the military began back during the World War II and the cold war. The Germans through Goliath tracked mines and Soviet teletanks (a soviet built robot tanker) were used. The predator planes or drones were first used by the CIA officials in collection of intelligence in a fantasy environment. The aerial robots could collect intelligence for the military officials. Traditionally, robots were regarded as a topic for fiction by scientists in warfare. The modern concept of use of robots in the warfare began to develop with the use of mechanics and the introduction of electrical power. As time went on and many soldiers lost their lives in the battle field, there arose need to automate robots so that they could take the role of humans. This was after the rise of issues of human rights in the 1920s, although with concern and focus on the aggressor. This is the time that humanoid machines were developed and the myth of use of robots forgotten. It was now a reality (Parker 1-10). Robots are now gaining momentum in the modern warfare, although their use dates far back in the 19th century. Automated robots are proving to be efficient in the battle field as they reduce human loses and can easily penetrate in dangerous zones and perform effective and efficient. It is now common that robots in form of unmanned air vehicles are widely used by the US in destroying their enemies. This is evident in the Middle East wars, for instance Iraq, Afghanistan and collection of intelligence in South Korea among other regions of the world. Today, the drones used in war are controlled by pilots on the ground but with technological advancement, the pilots will be able to dial in when needed by the rob ots to take a specific action. The officer would be like managers in the future as robots undertake their roles. This trend of deploying autonomous robots in the battled field is quite worrying with regard to the ethical use of these systems in conflicts. This technological advancement generates more questions that are unanswered. The central question rests on the principle of discrimination of the combatant, non combatants and the organizational structure of the
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