Implementation of organisational identification Essay

Implementation of organisational identification - Essay Exampleorganisational identification is, according to Gemmiti (2008, 6), an individuals knowledge of belonging or membership to a group of members of the organization. This knowledge of belonging to a particular organization is heavily based on emotions and has a great influence on an individuals behavior. The identification comes with an employees understanding and realizing of how their personal goals and values are aligned with the goals and values of the organization. Finally, as such goals, norms and values are aligned, the employee adds that group membership to their boilersuit self-concept (Meyer, Becker, and forefront Dick 2006).Therefore, it can be said that organizational identification refers to whether an employee associates themselves with the organization in which they work and whether an employee views themselves as a part of the organization. According to Van Dick, Grojean, Christ, and Wieseke (2006), the concept of social identity can help to determine how organizational identification is related to to organizational citizenship (Van Dick, Grojean, Christ, and Wieseke 2006). The two concepts, according to the researchers (Van Dick, Grojean, Christ, and Wieseke 2006), are positively related because individuals self-concepts are formed on the basis of belonging to certain organization. The stronger the feeling of belonging is, the more effort a person is willing to devote to the training of that organization. Therefore, in an organization, the more organizational goals and norms are in line with those of the individual, the more devoted that individual is to the organization. So, organizational commitment is also related to organizational identification. Organizational commitment is very important for employers because it determines the level of employee performance, line gaiety, absenteeism and other productivity-related factors. This paper critically examines the concept of organizatio nal identification, and analyzes how it is related to organizational performance, individual performance, job gladness and productivity. Literature review Organizational identification and organizational commitment An empirical study conducted by He and Mukherjee (2008) examined how organizational identification was related to job satisfaction and organizational commitment. The research was conducted with Chinese salespeople and showed that organizational identification represents a link between job satisfaction and job commitment. Job satisfaction was divided by the researchers into intrinsic and extraneous. Intrinsic job satisfaction referred to how employees viewed their particular jobs. Extrinsic job satisfaction included employees satisfaction by their working conditions, such as pay, environment, and management. The two different types of job satisfaction related differently to both organizational identification and organizational commitment. In particular, as He and Mukherj ee (2008, 2) outline, extrinsically motivated job satisfaction has a stronger relationship with organisational identification than intrinsically motivated job satisfaction. The Minnesota Satisfaction Questionnaire was use by the researchers to measure job satisfaction. An Organisational Commitment Questionnaire was used for measuring organizational commitment. Finally, an Organizational identification measure designed by Ashforth and Mael (1992) was used to measure organizational identification of 438 Chinese salespeople representing real estate industry. The results showed that extrinsic job satisfaction had a positive influence on organizational id