Business Marketing Essay Example | Topics and Well Written Essays - 1000 words - 1

Business Marketing - Essay Example The web sites chosen are the online book stores of firstandecond.com, amazon.com, barnesandnoble.com, and oxfordbookstore.com. These web sites have been chosen as to provide a wider perspective of online stores, since it incorporates the pioneer and the leader of online book stores amazon.com, a large publishing house in Barnes and Noble, a medium online retailer in Oxford Books, and a small book reseller in firstandsecond.com. The diversification of product range in the website of Amazon.com is wide, so that the website no longer resembles an online book seller, but an online store that caters to books, entertainment products and a range of other products. In a similar manner there is product diversification with Barnes and Noble into entertainment products. On the other hand there is no product diversification with Oxford Books and firstandsecond.com. Due to the product diversification in with Amazon.com and Barnes and Noble, there is more clustering in the main page of the website, and so the design of the website Oxford Books or firstansdsecond.com for product display is more suitable for the web site to be developed. In both these sites the central section of the first page carries product promotion message and below that are clear images of the products on offer, with a peel in facility for more details on the products, which includes the price. This enables a customer to get more information on the range of products available before exercising a buy option. On the left are options that enable a customer to gain more insight into the company, its history and policies and the like. On the right side of the first page are promotion information like promotional offers on products, new arrivals and specific topics on which books are available. In all these web sites the option for multiple purchases exists and so there is a shopping cart to which the products chosen can be added and the list of