Leadership Management of the Virgin Group Essay

Change is the only constant in the world so when the world changes it is a must for an organisation to have the pace of change, to anticipate a success ahead. Virgin Atlantic has undergone many changes as the case in 1999 49% of Virgin Atlantic’s stake was sold to Singapore Airlines to have a partnership. (virginatlanbtic, 2010) and there was another change in 2008 where Virgin Atlantic started to use bio fuel instead of jet fuel(Virgin Atlantic,2011). When the organization faces challenges like these different situations, leadership styles canadapted to address the challenge. When Virgin Atlantic sold its 49% of stake to Singapore Airlines, it made the following challenges of merging, because now Virgin Atlantic is not fully authorized to change issues of it, it had to rely on Singapore Airlines too, so it can’t adapt an autocratic or bureaucratic leadership style, it should adapt the democratic where each party’s opinion is considered in the process of Virgin Atlantic. Since Richard Branson is a charismatic leader (Grant, 2004). He can easily adapt to any leadership style as it is required by the joint venture. In the case of bio fuel usage too the condition is the same. Being democratic the leader listens to the opinions from others too when there is an issue and can tell them the importance of change for an instance the bio fuel usage reduces green house gas emission in the environment, so it is an environmentally friendly activity. Task 2. 1 Virgin Atlantic is one of the successful products of The virgin Group whose organisational culture is quite complex, because this specific organisation has got more than 100 companies with often completely unrelated products. The Virgin Atlantic was too launched to expand the brand value of The Virgin Group, so having an understanding about The Virgin Group tells what kind of organisational strategy is followed in the Virgin Atlantic. It tries to create the loyalty of the customers; the innovative management inspires the employees to be actively engaged in the organisation (http://ivythesis. typepad. com/term_paper_topics/2010/07/case-study-richard-branson-and-the-virgin-group-of-companies-. html, 2010). Many leadership theories have influence over such organisational strategy of Virgin Atlantic. The transformational leadership can have positive impact on the development of the organisation. The possibility of having transformational leadership is assured where all united together as an organisation with sense of commitment (Naughtin), since Virgin Atlantic has a team work with the involvement of each employee, this leaderships favours the health of its organisational strategy, because here the group works under a common goal like increasing the image of Virgin Group in the world, which definitely increases the overall efficiency. Transactional leadership is something different from transformational, in transactional leadership personal performance of leadership is mainly concerned ,which can lead to greed and lack of team work. According to the organisational behaviour pattern of Virgin Atlantic this leadership theory won’t work well because, although the chairman is Richard Branson, he is not one, but million ones together who has the interest on Virgin Atlantic. So this style rarely helps to increase the performance of Virgin Atlantic. Task 2. 2 As stated above the vision of Virgin Atlantic is â€Å"to grow a profitable airline where people love to fly, and where people love to work†. Virgin Group has gone far in achieving this, but to be the one of the leading world’s airline, the organisation should have a realistic strategy with many features, that supports the direction of the organisation. Being a transformational and charismatic leader (Richard Branson) is the best to navigate Virgin Atlantic in the path of success (Virgin Atlantic, 2011).